Successfully implemented in 15 car parks.
High completion rate.
We launched an MVP of the product which allowed users to simply pay for a single parking session. Then, we continuted to tweak the UX based on user feedback, analytics, session replays and new business requirements.
Simple form with card details
Improved input field usability
Added car park tariff and opening times detail
Added multiple payment options, with custom copy to explain complex tariffs
Added custom fields to suit different client data requirements
Added Apple Pay and Google Pay for faster payments