Photo of Lewis Royal

Lewis Royal is a Product Designer based in Bristol

I specialise in UX design, UI design, design systems and web accessibility, working with organisations to help them meet real user needs and reach business goals through insight-led design solutions.

What I do

End-to-end product design

Solve real user problems and meet business goals through solid UX process and high quality UI.

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Design Systems

Work with product teams to establish, evangelise and maintain design systems within large organisations.

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Web design and build

Design and build beautiful, functional goal-reaching websites for small businesses and non-profits.

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I've been providing design solutions for small and large businesses for 11 years

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Featured work

What I do


Interpreting data

Light usability testing


UX Design


Journey maps

User flows

Information architecture


UX copy intent

Accessible content structure

Visual Design

UI Design



Type scales

Spacing scales



Interaction Design

Visual accessibility

Design Systems

UI library creation

Written principles

Design variables

Design + Code alignment



Accessibility best practices

Design docs for developers

Visual Quality Assurance

Ideologies and interests

Design Systems

Creating pattern libraries with supporting documentation and code examples

Communicating design system principles to ensure consistency across multiple design and development teams


Experience designing experiences accessible to standard WCAG 2.1 (AA)

Educating designers on how to create accessible designs

Understanding code practices and being able to QA check

Design team coaching

One-to-one coaching, including critiques, goal-setting and performance management

Advocate for implementing regular design critiques to encourage organic learning

User-centred design

Experience prototyping for, observing and ideating from usability trials

Iterative design process based on data and insight

Reconciling business and user needs to help define a product roadmap

Lean UX and Agile

Working in multi-disciplinary teams using agile methodologies

Using both Scrum and Kanban frameworks to deliver projects

Coaching and training design teams on how to apply agile thinking to design processes

Teaching designers code

Believe in the value of designers understanding how the end product words, in order to create