Improvement in NPS scores related to browsing and research.
Increase in conversion for visitors who interacted with the comparison table.
The table was free-scroll on mobile, giving the user full freedom to explore and compare, and non-touch screens had arrows to navigate when any items were cropped off-screen. The table element was also fully accessible for screen-readers.
Both the header and section titles were sticky, meaning visual users didn’t lose context of what product or section they were comparing against.