Wholehearted Branding Flyer design

About this project

Wholehearted was a brand new event put on by New Generation Music, and needed a brand that communicated that it was an event just for girls. The event’s pioneer, Laura wanted a heart to be integrated into the logo, but to stay away from any form of pink. After coming up with a logo she was happy with, we discussed ideas for the artwork, and came up with the concept of the logo being written on glass. We organised a photoshoot from which we got some great images and came up with a design that we both felt worked perfectly.