After an incredibly successful first year of running their 'Street Academy' course, BALPA came back to me requiring new imagery for the next year of their course. After the client chose an image they liked, I worked with the existing branding to create a vibey piece that primarily would attract a young teen audience wanting to get into street dance. The A5 flyer was distributed throughout the local area and gained lots of interest. The most important part of this project was to keep the branding consistent so that both the BALPA and 'Street Academy' identities could become increasingly recognisable.
© Lewis Royal 2021