Addiction Branding / Web design

About this project

I was approached by Dumfries-based dance company, Addiction, to create an identity that was ‘old school’ in style but was still bold and modern. I eventually came up with the American-football style typeface, combining it with the sound wave image to show that music was at the heart of what they do. Since they wanted a brand that could become recognizable to their local clients, I also came up with the emblem that is now printed across their own clothing line. I am currently working with them on their new website, due to launch in March this year.