I met Katie through my friends at Screwloose Records. She needed a logo to promote herself upon her move to Bristol in May 2013, and though she is a female DJ, wanted something unique that steered clear of any female clichés. Experimenting with various typefaces, I found the repetition of the letters ‘K’ and ‘A’ interesting, and so the final design became very much about the repetition of shapes and angles. I tried as much as possible to create something where the letters were in line, and that all the diagonal angles were the same, creating a sense of unison and formality throughout the logo.
