Blenheim Pharmacy Logo design

About this project

Blenheim Pharmacy was a new business starting up in South London, and wanted to communicate a friendly but professional image to their local clients. The USP of their brand was that they were an open-all-hours pharmacy, so the client wanted to use the term ‘midnight pharmacy’. After researching various typefaces, I came up with a simple, clean design with an emblem that communicated exactly who they are. Their alter-ego ‘lovepharmacy’, used as their website URL needed to fit with the branding, so I came up with an alternate design to work with this idea.